Investing in Human Assets Essay Example | Topics and Well Written Essays - 1250 words

Investing in Human Assets - Essay Example It might be possible only if proper coordination within the employees of the organization might be seen resulting in the prospects of the firm. This is because; as human resource or employees act as the prime pillars of any organization so it is duty of the management to offer all types of basic facilities to them in order to make them happy and motivated towards work. Only then, the productivity of the organization might increase resulting in amplification of the profit margin and revenue among others. Therefore, it might be clearly stated that the productivity and image of the organization entirely depends on the hands of the human resource and so proper investment over human resource is essential. In this essay, the importance of investing in human resource of the organization is highlighted along with this the significant impact of RBV in making such investments in the fields of HR is also focused. Side by side, the ways by which RBV supports the competitive advantage of the orga nization. Along with five recommendations are also provided to make the implementation program successful in all regards. Importance of the Organization in Making Significant Investments in HR Organization is an association or group composed of employees of varied skills and talents. They are collectively recognized as the human resource of the organization. Human resource is the main part of an organization without which it might not function effectively. This is because it is the employees or the human resource who work for the betterment of the organization thereby enhancing its profit margin and revenues in the market among others. Other than this, the brand image and reputation of the organization is also due to the introduction of varied types of innovative products or services by the employees of the organization. Due to these products or services a large array of customers gets attracted towards it resulting in enhancement of the entire ROI. Thus it is also a duty of the org anizational management to work for the benefit of the employees to make them happy and retain them for a longer period of time. Thus it is a vice-versa process and if one side goes wrong then the entire process might fail (Wright, 1993). Each and every organizational management is commitment to make significant investment in enhancing the interior skills and talents by organizing varied types of training programs. This might prove effective for the employees in improving their job skills and abilities resulting in amplification of their performance level as well as productivity of the organization. It might also improve the dedication level and devotion towards their work resulting in amplification of organizational productivity and revenues (Mello, 2011). Apart from this, proper communication is also essential to improve organizational effectiveness and image in the market with the help of an efficient leader or manager. If the manager very easily mingles with the employees through interpersonal relationship and tries to understand their views and ideas regarding any plan or program then the entire revenue invested in recruiting him might become effective. This might reduce the risks of turnover rates along with the fear to lose good performers of the organizat

Literature Review Rough Draft Research Paper Example | Topics and Well Written Essays - 750 words

Literature Review Rough Draft - Research Paper Example Cho et al. (2009) measured staffing with the help of two indicators; the first being the number of patients attended by a nurse counted at unit level, and the second being nurses’ perceptions of the adequacy of staffing. Cho et al. (2009) measured the quality of care and dissatisfaction with job using a burnout and a four-point scale gauged with the help of the Maslach Burnout Inventory, and determined the relationships between the three variables using the multilevel logistic regression models. Their research led them to the conclusion that nurse staffing is related to the care quality as well as job outcomes in the intensive care units of Korean hospitals. This conclusion was drawn on the basis of these findings; 20 per cent of the nurses perceived that the number of nurses needed to provide quality care was sufficient, whereas 33.33 per cent of the nurses were dissatisfied, 50 per cent were extremely burnt out with 25 per cent nurses contemplating to leave the hospital in t he following year. The optimal number of patients per nurse for high quality care as determined by the nurses was two or fewer. Kiekkas et al. (2008) explored variations in mortality of intensive care unit (ICU) patients based on the ratio between the total demands of patient care and staffing of nurses. Unlike Cho et al. (2009), whose design of research was cross-sectional along with a survey spanning August to October 2007, Kiekkas et al. (2008) conducted an observational and prospective study. Another major difference between the research of Cho et al. (2009) and Kiekkas et al. (2008) is that while the former included 1365 nurses in the survey who belonged to 65 units of intensive care in 22 different Korean hospitals to study the relationship between the staffing of nurses and the quality of nursing care related to nurses and job outcomes, the latter enrolled patients who were consecutively admitted in a Greek hospital’s medical

Starbucks Success Business

Starbucks Success Business Starbucks first established in the year of 1971. There have three partners who are English teacher Jerry Baldwin, history teacher Zev Siege, and writer Gordon Bowker had expanded their first store named as Starbucks Coffee, Tea and Pike Place which locate in Seattles Pike Place Market. They were analyzing that each invest $1350 and they had borrowed $5000 from bank to hold the company of Starbucks. (Starbucks Corporation Company Background 1999) According to (Yahoo! Answers History Starbucks 2007), Alfred Peet had encourage them to open the store of Starbucks, so Alfred Peet was the first merchandise of green coffee that selling to them, so Starbucks is started to sell the high-quality coffee beans and equipment. However, they were suggesting changing their transaction object into growers of the coffee bean when they found out who the growers are. After few ten years, Starbucks could be a successful coffeehouse company with essential operation business in products and services, manag ement style, and marketing target. In 1982, Howard Schultz joins Starbucks. He was impressed by the popularity and culture of espresso bars in Milan, and therefore saw the establishment potential in Seattle. It was a success. In 1990s, Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. In 1996 Starbucks opened its first overseas store in Tokyo, Japan. Starbucks had to be well-known brand in the world with more than 13,000 stores in 39 countries. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company. With the background of Starbucks Corporation, It was named as a name of character in a novel ‘Moby-Dick. Starbucks had owning 7,521 self-operated store and 5,647 licensed stores in 39 countries around the world. Beside that, when customer having their order at Starbucks, they are able to enjoying their order with an entertainment. Through the Starbucks Entertainment division and Hear Music brand, the company has ventured beyond the refreshments into books, music, and film and other. Refer to (HP, about Starbucks Coffee Company 2007), Starbucks Coffeehouse Company had business as leading retailer, roaster and brand of specialty coffee that they have expand more than 6000 retail locations in countries such as North and South American, Europe and so on. Starbucks has always provided the products which are the best coffee and fitness coffee experience offering to customer. Besides the quality of products, they also provide services as awesome environment, entertainment and social. What specially produce by Starbucks? There have drinks and foods serves out by Starbucks which are hot drinks such as drip brewed coffee, espresso-, hot chocolate and so on where the non-espresso-based drinks include tea, and ice-blended drinks. Starbucks also are offering foods to customer that includes pastries, sandwiches and salads. Besides drinks and foods, Starbucks has sales product to consumer such as coffee mugs and other paraphernalia that related to coffee beans. Comfortable environment offer to customer when they having their order in Starbucks with an entertainment. Types of entertainment are including music, books, films and other. (Wikipedia, Starbucks 2007) Specialty products of Starbucks are one successful key in business. According to . (Starbucks Corporation Product Line 1999)Starbucks stores serve a variety of very expensive and sweet drinks to customer. May be much of people have thinking that Starbucks products are quite expensive to purchase and only for rich family, but Starbucks have determined in their business plan, because they emphasize that the products they are produce are ever in quality and best. They are brewed coffees that will change in weekly to maintain their quality standard. Starbucks has expanding their various products due to season. Talent brewed by Starbucks such as cappuccinos has made with ‘dry, ‘wet, ‘extra hot, ‘soy, and ‘organic. Nowadays, ‘Frappuccino is high demand products offer by customer which that is combination with ‘frappe and ‘cappuccino, that have few types of Frappuccino such as Frappuccino blended beverage, Frappuccino Light blended beverage, F rappuccino Juice Blended with real fruit juice and ‘Power Frappuccino with nutrition as protein, carbohydrates, and vitamins. Other drinks like Tea have included â€Å"Chai Tea Latte†, a combination of black tea, exotic spices, honey, and milk; ‘Double shot as espresso drinks. In other way, foods of Starbucks cannot belittle, they are offering fresh breakfast as sandwiches, pastries, salads and other foods item like ice-cream, juices, and bottled water. As explain in easy ways, Starbucks is almost selling all the drinks are related to coffee beans. Besides products of Starbucks, services are also the element of successful businesses. One service of Starbucks is analyzed as ‘The Third Place. Meaning of ‘The Third Place is other place beside home and work. In the cafà © of Starbucks, they have provided outfitted with stuffed chairs and tables with hard backed chairs. These could upper-class of environment to comfort the customer. In the service, Starbucks has provide free electricity for customer and also wireless internet connection, so any customer who dont have internet service at home, Starbucks could allowed them come through surf net their laptop and have online. Starbucks is a common place for businessman to having their business and transaction with client, because of awesome environment and best quality of coffee. Starbucks has always provided fresh air and aroma in environmental. According to (Wikipedia, Starbucks 2007), Starbucks Company has noted a policy as ‘non-smoking in almost in all of their st ores, but this policy has never establish in countries such as Germany, Vienna and Mexico City. In such countries, Starbucks has smoking room for them normally on upstairs of outlet. The reason of smoking banned is because of the coffee aroma will be affect by smoke and no more adulterated. ‘The third Place is generally state by Starbucks to provide the personal entertainment where can fulfill the customer in their tea-time and they can have enjoyable with the music and magazine provided. There were many entertainments that provided in Starbucks store. Starbucks Entertainment was mostly selects the best in music, books and film to offer Starbucks customers the opportunity to discover quality entertainment in a fun and convenient way as part of their daily coffee routines. According to (Starbucks Company Profile 2007), Partnership of Starbucks has made an entertainment that may impact the entertainment industry with the music, labels and filmmakers. In provide additional entertainment to customer, Starbucks Entertainment has teamed with other corporation to create a iTunes store online, this could offering to customer in buying, download and preview the Starbucks entertainment such as music title and specially created play lists in a convenient online music buying experience. Starbucks has a successful image with their greater management style, but they will also incoming managerial problem. Starbucks has tried their best to increase market share of the non-coffee drinker. As people know, Starbucks is one of the most successful and admired companies in the world. Starbucks has grown from a single coffee shop in Seattle 33 years ago to 5,945 outlets in United States and 2,392 more in 28 countries. SWOT analysis is an analysis of the organizations strength, weakness, opportunity and threat that might lead to a restructure and successful solution to its internal and external problems. (SWOT Analysis Starbucks 2000) In the strength analysis, as people know, Starbucks Corporation is well-known coffeehouse in the world; of course Starbucks is making profitable business every year. According to (SWOT Analysis Starbucks Strength 2000), Starbucks has made a profit in excess of $600 million from sales of $5000 million in year 2004. Beside that, Reputation of Starbucks has built up because of the quality of products and services and also their market is going to everywhere has human lives in the world with almost 9000 cafes in 40 countries. In additional, Starbucks mention that they have a strong ethical value to a role of environmental leadership in their business that could effect to customer enjoyable and comfortable. Last strength for Starbucks is a respected employer that values its workforce, because of in the year 2005 Starbucks was one of the Fortune Top 100 Companies to Work For. Even though Starbucks has a lot of strength, but it still have such of weaknesses need to aware in business. Referr ing to (SWOT Analysis Starbucks Weaknesses 2000), To attract new customer, Starbucks has always produce creativity new specialty product but they emphasize that their innovation of new products may be stumble over time, so they need to develop another new product when previous products is outdated. Next weaknesses will be analyze is Starbucks has much dependant on the main competitive advantage, if other competitor has similar advantage to customer, Starbucks may getting risk in their business operation. Other weakness is the retail of coffee could slow the process of send into other sectors. Starbucks has over concern their business in the home market at United State of American with over three quarter of their stores; they should spread out more of their market to other countries. Furthermore, in opportunities analysis, Starbucks are always appreciating their opportunity coming, because they believe it will advantage to them. According to (SWOT Analysis Starbucks Opportunities 2000), Starbucks Company has created a service that customers can create their own music CD by using CD-Burning. This service has expanding in 2004 in one of their store ‘Santa Monica cafà © with Hewlett Packard. Besides, Starbucks has an opportunity that expands their new markets for coffee to India and the Pacific Rim nations for the beginning step. The company has retail their new products and services in their store which are Fair Trade and so on. Starbucks has taking their good opportunity to co-branding with other manufacturers and brand franchising to manufacturers to transmission drinks and foods; products and services. Furthermore, there has some threat that Starbucks would be taking. According to (SWOT Analysis Starbucks Threat 2000) Starbucks are suggesting to rises the cost of the coffee and other products. Besides that, Starbucks has never know what will be occur in the future, whether demand on coffee will be upward or other substitute beverage would be replace to coffee. Who can know the future? At last, Starbucks are successful on their business with conception in Pike Place Market since 1971, but its could also create much of competitors and copy cat refer to their talent of operation, may be the businesses would compete by other company in future. Besides planning strategy, human resources management is also the reason of Starbucks to be successful company. The value of Starbucks employees have acknowledge by the company. According to (Starbucks Company Profile 2007), Starbucks has more than 145000 employees which work about part-time or full-time in their entire cafà © and store. Average of Starbucks employees are 26 years old. Starbucks Company is providing the benefit package that includes healthcare benefits and stock option grants through Bean Stock to the employees. The chairman of Starbucks Schultz state that ‘They have the most knowledgeable workforce in their industry. Schultz emphasize that number of store they were opened is not main point, but they are concerned to growth and development of the employees. Furthermore, Schultz believed that their people are a core of successful reason. Employees have to know the basic knowledge as communication skill, ideas, commitment and connection that provide to customer. They would send employees to participate the training and development program. Every new employee will have at least 24 hours training time in first two to four weeks. There have six types of training included classes on history guide of Starbucks, drinks and foods preparation, knowledge in coffee, customer services provide to customer, retail skills of products, and a workshop called ‘Brewing the Perfect Cup. Each of training has to consume for 4 hour. (Starbucks Corporation Employee Training 1999) On-the-job training to employees of Starbucks has include employees has to maintain and self-improve from the job; listen and acknowledge; and can ask for help from their peer or coworker.Beside that, staffing of Starbucks, can only be two to four partners includes Assistant Manager or store manager in one stores. Any employee who completed the Coffee Master course can be high standing and known as ‘Coffee Master in other words is manager of Starbucks. Certification could be t aking from several tests. That is depending on how professional of employees in tasting, growing, roasting and purchasing of the products and services. Coffee Master has worn black aprons whereas normal employees are wearing standard green aprons. (Wikipedia, Starbucks 2007) Last element of successful key is the target marketing of Starbucks. To be maximizing their market, Starbucks has establish geographic expansion strategy in 1992 and 1993 that they has focus in a targeted area, this is because that has more convenience connection between stores and build up an infrastructure that is link together with the branches store. Starbucks would like to selected a large city to serve as a hub; teams of professionals were located in hub cities to support the goal of opening more and more again stores in the target region. Once the stores plant in entire hub areas, additional stores were slowly to spreading to other area as opened smaller surrounding the hub region area to widely area. (Starbucks Corporation The Store Expansion Strategy 1999) Starbucks has doing market research such as survey; questionnaire and observation by using ‘Customer Relationship Management to ensure the expectation of customer. As the information they have concern are about dimension of segmentation will be demographics include age and household status of customer to having their products. They are selected married couples age 25 54 with children to be their primary target market. According to the research, they found that these households spend more than other households on non-alcoholic beverages away from home. They are trying to consume the product to child with the coffee-free Frappuccino. Starbucks has also implement a strategy with some event to encourage parents buying a Frappuccino to their child as free game of soccer victory and even a trip to family on holiday. They expect that this could influence to child purchasing decision and always in the childs mind remain until when they are mature. (Starbucks: â€Å"The Non-Coffee Tre at† Segmentation n.d) In other of marketing planning of Starbucks is goes international. Starbucks can be well-known and making profitable business is depend on their market in other 39 countries. Nowadays, Starbucks has located many branch stores to international. According to (Starbucks Company Profile 2007) Time series of the Starbucks opened are following: The first branches that Starbucks opened in overseas were in 1996 which store in Tokyo, Japan and after store in Singapore. Year 1997: Philippines; Year 1998: U.K., Taiwan, Thailand, New Zealand and Malaysia; Year 1999: Beijing, Kuwait, South Korea and Lebanon; Year 2000: United Arab Emirates, Hong Kong, Shanghai, Australia, Qatar, Saudi Arabia, and Bahrain; Year 2001: Switzerland and Austria; Year 2002: Oman, Germany, Spain Mexico, Puerto Rico, Macau and Shenzhen, Greece and Indonesia; Year 2003: Turkey, Peru, Chile and Cyprus; Year 2004: France; Year 2005: Jordan, Bahamas and Ireland; Year 2006: Brazil and Egypt; Year 2007: Romania. Structure of Starbucks is also their market strategy that could attract the customer because of specialty building. According to (Starbucks Corporation Real Estate, Store Design, Store Planning, and Construction 1999), Starbucks had began to create their own structure of building starting from year 1991, they are build up an own in-house team of architects and designers to modified their building. They analyze that every stores has convey right image and characteristics. In different places, they would design different structure of building to coordinate to environment. Stores had to be custom-designed because Starbucks didnt buy real estate and build its own freestanding structures; rather, each space was leased in an existing structure and thus each store differed in size and shape. Most stores were located in office buildings, downtown and suburban retail centers, airport terminals, university campus areas, or busy neighborhood shopping areas convenient to pedestrian foot traffic. According to (Starbucks Company Profile 2007), Starbucks has many competitors, where the two largest competitors are Dunkin Donuts and Krispy Kreme, direct competitors such as fast food stores McDonalds and Burger King etc. and some small coffee shop. From the case, Starbucks is tried to push forward some and upgrade to different element compare to competitors. To ensure further market growth and be competitive, Starbucks is developing new products for non-coffee drinkers; they are producing the latest Frappuccino such as Java Chip Frappuccino, Double Chocolate Chip Frappuccino, Strawberries Crà ¨me Frappuccino, and Cafà © Vanilla Frappuccino. Starbucks is taking a good competitive advantage to customer comparing to their competitors. They have several important points to maximize their customer by using brand experience, brand quality, guarantee health on product, and convenient access. In conclusion, people are recognizing Starbucks Coffeehouse Corporation is one of very successful businesses in the world. As reason of successful, Starbucks has mention that their businesses arent just for drinks and foods, but their main business purpose is to undertaking in an emotional experience of their operation. Beside that, they are guarantee the quality of their products and services and enjoyable environmental that could create a loyal customer. They also perceive the health of coffees to the customer and never affect to their healthy. Somewhere there has people to living; Starbucks would locate a store to those places. In many locations Starbucks offers drive-thru windows, which are more convenient then its competitors. Reference Answer 2007, Why has starbucks gotten so famous and how? where waz the first starbucks made?, Retrieved: 11 http://au.answers.yahoo.com/answers2/frontend.php/question?qid=1006052707796 A5 Consulting group n.d., Starbucks: â€Å"The Non-Coffee Treat†, Retrieved: 25 August 2007 from http://carmean.net/papers/Starbucks%20Marketing.doc Isidro, I 2006, Learning from Starbucks: 10 Lessons for Small Businesses, Retrieved: 22 August 2007 from http://www.powerhomebiz.com/vol144/starbucks.htm Hewlett-Packard Development Company, L.P 2007, About Starbucks coffee Company, Retrieved: 13 November 2007 from http://www.hp.com/hpinfo/newsroom/press/2003/030415b.html Marketing Teacher Ltd 2000, SWOT Analysis Starbucks, Retrieved: 20 August 2007 from http://marketingteacher.com/SWOT/starbucks_swot.htm Starbucks Coffee 2007, Company Profile, Retrieved: 13 November 2007 from http://www.starbucks.com/aboutus/Company_Profile.pdf The McGraw-Hill Companies 1999, Starbucks Corporation, Retrieved: 23 August 2007 from http://www.mhhe.com/business/management/thompson/11e/case/starbucks.html Wikimedia Foundation, Inc 2007, Starbucks, Retrieved: 14 November 2007 from http://en.wikipedia.org/wiki/Starbucks

The Sailor Who Fell from Grace with the Sea: True Order Exists in the E

The Sailor Who Fell from Grace with the Sea: True Order Exists in the Exposed Core The seas refuse to obey any of man's laws. Winds, storms and currents shift and distort the massive waters, shaping the land that lies within them. Unexplored in regions, the black depths mimic dormancy prior to rising up at unpredictable moments of torrential strength. The ocean's murder, rape and disregard of life is not punishable by any law or code of morality, and in Yukio Mishima's The Sailor Who Fell from Grace with the Sea, it exemplifies the perfect order of existence. Surviving according to nature's impulse, the ocean is the model of a raw, reactionary being. To the youths in the story, this emotionless lifestyle is the only means by which one can become aligned with the perfect core of existence. To betray oneself to feelings, morals and similar illusions created by adults is "falling from grace" with one's own distinct, perfect role. In The Sailor Who Fell from Grace with the Sea, the preceding theories are explored by a group of six young Japanese scholars, and a 13-year old "Chief" leads this band. The story is told from the point of view of the "middle genius," Noboru, who is delineated as "Number #3" of the six scholars. Thus, Noboru's number has a significant reflection on his perception of the Chief's teachings (the necessity of abolishing emotion). Though working to incorporate the Chief's theories, Noboru has yet to detach himself completely from his subjective nature. Once this has been accomplished, his stature will rise in the group, denoted by a higher number. The Chief, or "Number 1," is the giver of knowledge (comparable to the asp in the Garden of Eden). His morbid ideas entail that the perfect core of existence... ... further anchor their own hearts into the current of existence. About the Author: Yukio Mishima was born in Tokyo in 1925. Translations of his works have appeared in over 15 countries, and he has composed plays, novels, short stories and numerous articles. Many of his works, including the one explored in this paper, have been converted into motion pictures. At the peak of his career, Mishima committed seppuku (ritual suicide) on the afternoon of the completion of his masterwork, The Sea of Fertility. Oddly, this compilation of works is a literary drill of Mishima's own suicide; perhaps he had fallen from grace with his role as a writer. Works Cited Mishima, Yukio. The Sailor Who Fell from Grace with the Sea. New York: Perigee Books, 1965. The Sailor Who Fell from Grace with the Sea. Twentieth Century Fox. Starring Sarah Miles, Kris Kristofferson, 1976.

STP analysis on sunsilk Essay

We would like to take this opportunity to thank you for the guidance and support you have provided me during the course of this report. Without your help, this report would have been impossible to complete. To prepare the report we collected what we believe to be most relevant information to make our report as reliable as possible. We have concentrated our best effort to achieve the objectives of the report and hope that our endeavor will serve the purpose. The practical knowledge and experience gathered during report preparation will immeasurably help in our future professional life. We request you to excuse us for any mistake that may occur in the report despite of our best effort. We would really appreciate it you enlighten us with your thoughts and views regarding the report. Also, if you wish to enquire about an aspect of our report, we would gladly answer your queries. Executive Summary Unilever is an Anglo-Dutch company, with a history of grand operation, on which it has gradually built its capital. Today it owns most of the world’s consumer product brands in food, beverages, cleaning agents and personal care products. Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. Unilever brands are trusted everywhere and, by listening to the people who buy them, they’ve grown into one of the world’s most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Unilever Bangladesh Limited has five departments to carry out all the organizational functions. Our report is on â€Å"STP Analysis on Sunsilk†.This report is designed in three chapters. Initially the opening words about the report were described in the first segment titled â€Å"Introduction† where we discuss about â€Å"Overview of Unilever† contains the history of Unilever, Unilever Bangladesh Ltd, and Organizational structure. Next chapter is on STP analysis. And in last part we give the conclusion and Bibliography. Introduction: The main objective of this report is to have an assessment about STP analysis. How they manage all their market segmentation, Target market and their positioning. Here we give brief idea about the company, industry and product. Company Overview: Unilever is a corporation, formed of Anglo Dutch parentage that owns many of the world’s consumer brands in foods, beverages, agents and personal care. It was created in 1930 by the merger of British soap Brothers and Dutch margarine producer Margarine Unit. In the 1930s the business of Unilever grew and new ventures were launched in Latin. Since then Unilever has made tremendous growth, going through economic crises like the First  World War and the Great Depression. Today the company is fully multinational with operating companies in over 100 countries, employing about 179000 employees. With the onset of the 21stcentury, Unilever implemented a strategy known as ‘Path to Growth’ to transform business and to launch their Vitality mission. With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people’s lives in so many different ways. 150 million times a day, someone somewhere chooses a Unilever product. From feeding one’s family to keeping one’s home clean and fresh, Unilever brands are part of everyday life. Unilever’s mission is to add Vitality to life. It meets every day needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life. Here we give the SWOT analysis of Unilever: SWOT analysis: The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing Unilever Bangladesh Ltd. Strengths: †¢In depth industry experience and insight †¢Largest amount of share in the market †¢Having a good number of established brands †¢An excellent distribution network †¢Competitive advantages Weaknesses: †¢Reliance on outside raw materials †¢So many substitutes available in the market †¢Lack of control in the market. If any disruption arises between company and distributor then the whole market suffers. †¢Lack of informational reliability, since the market is too large Opportunities: †¢Participation within a growing industry †¢Utilization of changing lifestyle of people for increasing demand †¢Scope of expanding the market vertically and horizontally †¢Application of new tactics and surprise packages †¢Niche marketing Threats: †¢Threats of the market challengers †¢A negative effect on people’s spending because of the current financial crisis †¢Existence of political unrest though out the country The motto of Unilever is to hold its strengths the longest time possible. It is also working constantly with a view to using its opportunities at best. In spite of being the market leader Unilever Bangladesh has some weaknesses and threats. Its research department is working hard to make strategies to overcome those weaknesses and threats. Product Overview: Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world’s leading company in hair conditioning and the second largest in shampoo.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s â€Å"billion dollar brands†. Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elide, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand. Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. Sunsilk  cream shampoo for dry hair was launched in 1956 and from 2009 Sunsilk started working with a number of professional hair â€Å"experts† to develop new and improved products. Each hair â€Å"issue† variant links to an â€Å"expert† with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a â€Å"hair fall† variant for the brand. The lineup also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Color, Teddy Charles for Plumped up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita – inventor of Japanese hair straightening process ‘YUKO’ – for Perfect Straight. Due to need of shampoo for oily hair and dandruff unilever launch a new variant of Sunsilk having citrus extracts. The range consists of Sunsilk: Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment. New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. Black Sunsilk with Melanin from Plant Extracts: Dull hair needs a rich black shine. New Sunsilk with Melanin extracted from plants serves this purpose very effectively. It helps in the growth and retention of the black color of hair, giving it a rich black shine. Green Sunsilk with Fruitamins Vitamins from fruit Extracts: Thin and limp hair needs extra body and volume. New Sunsilk with Fruitamins has natural extracts from fruit that contains Vitamins. These vitamins help in giving extra body, shine and amazing manageability to the thinning and lifeless hair. Pink Sunsilk with yoghurt proteins: Dry hair needs wholesome conditioning, extra shine and style. New Sunsilk with yoghurt proteins makes the dry hair full of life. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful. Orange Sunsilk with active nutrients from Citrus Extracts: The advanced formula of orange Sunsilk is the result of the latest research. This shampoo is especially designed for oily hair type that looks flat and greasy due to the excess of moisture. New Sunsilk with active ingredients from citrus extracts cleans the excess oil off hair while its nutrients deeply penetrate each hair strand to nourish it. Industry Overview: In Bangladesh many brands are available in shampoo category. Unilever, Square Toiletries and P&G are the leading brands. Unilever produces Sunsilk and Clear, Jui is produced by Square and Pantene and Head & Shoulder produced by P&G. Moreover, there are some low brands which are operating in Bangladesh. Unilever grab the highest market share and in the leading position. Figure: Market Share STP Analysis: Segmentation: Geographic Segmentation Sunsilk ignored geographic segmentation for product; sunsilk segmented the market based on intermarket segmentation. But sunsilk segmented the market based on geographic segmentation for advertising, promotion and sales efforts. Sunsilk divided the market into three groups. 1. European countries 2. Middle-East countries 3. Asia pacific countries In those segment advertising, promotion and sales efforts should be different. Demographic segmentation Gender Sunsilk divided the market into two groups based on gender. 1 Male consumer 2 Female consumer Age and life cycle stage Consumer needs and wants change with age. Sunsilk divided the female consumer market into three groups based on age. 1. Market segment of female age 16-21 2. Market segment of female age 22-40 3. Market segment of female age above 40 Income Sunsilk divided the market based on income. They divided the market into three groups based on income. 1. Upper class 2. Middle class 3. Lower class Psychographics: Social class Initially they launched sunsilk black shine mainly for higher class people and to some extent middle class people. Then, they launched mini pack for the lower class people. Behavioral: Benefit Benefit is a factor which effect on buying decision. Sunsilk divided the market into five groups based on benefits. Each segment required difference benefit. 1. Segment â€Å"A† (who need nourishment for normal hair) 2. Segment â€Å"B† (who need a rich black shine for dull hair) 3. Segment â€Å"C† (who need extra body and volume for Thin and limp hair) 4. Segment â€Å"D† (who need conditioning, extra shine and style for dry hair) 5. Segment â€Å"E† (who need oil free hair for oily hair type that looks flat and greasy due to the excess of moisture) Market Targeting Market segmentation reveals sunsilk’s market segment opportunities. In this stage sunsilk had to evaluate the various segments and decide how many and which segments it could serve best. Evaluating market segments Sunsilk mainly targeted the female segment and ignored the male segment. At first, sunsilk targeted tow segments of female consumer which was segment of female age 16-21 and segment of female age 22-40, but in their promotional activities they focused on all female segments. Sunsilk targeted those segments because those segments were the largest, profitable and there was no strong and aggressive competitor. After, sunsilk targeted the five segments of benefit and they lunched separate product for each segment. Undifferentiated marketing At first, sunsilk used undifferentiated marketing or mass-marketing strategy and they ignored market segment difference and targeted the whole market with one offer. Differentiated marketing Sunsilk also practice differentiated marketing strategy, they targeted five segments of benefit and they brought variety in their product. They lunched five varieties product for whole market. Sunsilk target five segments and designed separate offer for each segment. Positioning: Sunsilk is already a renowned brand in the shampoo industry. As we mentioned in the earlier part of the report, they segmented and targeted their market very carefully. We give the customers more benefits with same amount of price. We try to give the best to the customers. More for More More for same More for less Same for less Less for less For positioning our product our tagline will be â€Å"We care about your feeling† Positioning Statement: â€Å"To the young and middle age women, who have dull, oily, rough and dry hair, our sunsilk is hair solution that offers stylish, shiny, strong and oil free hair related to the competitors.† Conclusion: Sunsilk is a most prominent shampoo brand in the market. Now, it is consider as a market leader based on market share and the market size. Manufacturer of leading brands, including Fair & Lovely and Lipton Tea, Our brands help people to look good, feel good and get more out of life. Celebrating life  for over 40 years and today, a company bringing world class consumer products to millions of people in the country we are Unilever.

Life, its problems, the good and the bad of human experience, are major concerns of Simon Armitage’s poetry

There are three poems I have chosen to help me discuss and write about my thesis ‘Life , its problems, the good and the bad of human experience, are major concerns of Simon Armitage's poetry'. They are the Untitled poem â€Å"I am very bothered†, â€Å"Poem† and â€Å"It Ain't What You Do, It's What It Does To You†. â€Å"Poem† is one of Armitage's life problem poems When You don't remember the good things a person has done but the bad things a person has done you remember. This poem has many lines which start with ‘and' which is a sort of list of things this person has done. Also he starts off the poem with â€Å"And if it snowed and snow covered the drive† which is like the poem is the second part of another poem or he has left out the beginning and got to the important part. There are three verses describing things he did. Mostly everything is good things about him for example â€Å"And for his mum he hired a private nurse† apart from the last sentence which describes him doing bad things for example â€Å"And twice he lifted 10 quid from her purse† (Mother). This made the reader only remember the bad things because it was the last thing the reader remembers about him from the whole paragraph. The last verse is about how people rated him as a bad person who he was only occasionally like everyone else in the world. There was one sarcastic part of the poem when he said â€Å"every week he tipped his wage† and soon after said â€Å"what he didn't spend he saved† because he would not have nothing to save if he spent half on alcohol. I think Armitage's poems puts in these sarcastic bits and bad or wrong doings spread over the poem so you are al ways reminded he is a bad person but he is clearly an average person but people judge you on all the things you do so you should be careful on what you do. â€Å"I am very bothered† is a poem of the bad of human experiences. It's about what you do to try to attract attention which has good and bad consequences. Simon Armitage shows how he feels about his experiences when he looks back on them. He feels very troubled when he remembers a time when he was in school as a child in a science lab. He put a pair of plastic handled scissors over a hot Bunsen burner until it was soft and melting slowly and gave it to a female pupil. When she held it around her fingers he described the scene as â€Å"O the unrivalled stench of branded skin as you †¦Ã¢â‚¬  meaning it was so bad no other bad smell could compete with it and that it left a mark of dull, dark, black, burnt skin. There was a burnt ring around one of her fingers and one of her thumbs that were marked for life. He described his feelings of this horrific atrocity by saying â€Å"Don't believe me if I say that was just my butterfingered way at thirteen, of asking you if you would marry me† butterfingered way meaning not really meaning it, not seriously so he means don't believe be if I said I was only joking when I said will you marry me. Finally, the poem â€Å"It Ain't What You Do It's What It does To You† is about human experiences which are mainly good. It starts off with him not have gone to America with hardly anything but then say he has lived with thieves in Manchester which are both bas experiences in the first verse. In the second verse he talks about only one thing he hasn't done which is gone to the quiet, peaceful Taj Mahal â€Å"padded through Tag Mahal, barefoot†. In the third verse he talks about only one thing he has done. Which is skimmed a flat stones across Black moss on a day so still he could hear every sound which is normally unheard of â€Å"hear each set of ripples†. In the fourth verse he starts off with him not have sky dived from an aircraft but he says â€Å"I held the wobbly head of a boy at a day centre, and stroked his fat hands† which has a really big effect on your life to see someone in a bad state. All these examples shown of things done or things he hasn 't done means he is saying our experiences effect our behaviour and ways of thinking and makes us more wiser on the things we do. Like In the final verse he describes the feelings of doing all those things inside of us as a â€Å"sense of something else† which I believe it's a feeling so out of this world that you have to do it to find out. All these poems we have studied show that Simon Armitage thinks deeply about humans and how they react to life experiences. Whether life experiences bring problems or happiness we all have to deal with them in the right way. For example from the poem ‘Poem' the problem of the man only remembered by the bad points and that man has to deal with that in the right way by defending himself and the people who rate him also have to be careful on what they say about people. We have to try and live through it all without it bringing us down and making us feel miserable. For example ‘The untitled poem about him very bothered about the girls burnt fingers we have to deal with the fact that it happened and to let it go and get on with our lives. We also have to make sure we don't make wrong decisions just to make ourselves feel happy and don't care about the others. For example again to the untitled poem Simon should of thought of the consequences and the pain of others but he didn't he was only seeking attention for himself. Now I hope you now know Simon Armitage poems are based on life's good and bad experiences.

Best Picture Oscar Winners at the Academy Awards

Best Picture Oscar Winners at the Academy Awards Since its inception, the Academy Awards has honored one film each year, calling it the Best Picture. The announcement of the Best Picture Oscar winner is often the highlight of an Academy Awards ceremony. Below is a list of every single Best Picture Oscar award winner.   * Please note that the years listed below are the years the films were created, i.e. the Academy Award ceremony that honored these films were held in the spring of the following year. The Best Picture Oscar Winners 1927-28 Wings1928-29 Broadway Melody1929-30 All Quiet on the Western Front1930-31 Cimarron1931-32 Grand Hotel1932-33 Cavalcade1934 It Happened One Night1935 Mutiny on the Bounty1936 The Great Ziegfeld1937 The Life of Emile Zola1938 You Cant Take It With You1939 Gone With the Wind1940 Rebecca1941 How Green Was My Valley1942 Mrs. Miniver1943 Casablanca1944 Going My Way1945 The Lost Weekend1946 The Best Years of Our Lives1947 Gentlemens Agreement1948 Hamlet1949 All the Kings Men1950 All About Eve1951 An American in Paris1952 The Greatest Show on Earth1953 From Here to Eternity1954 On the Waterfront1955 Marty1956 Around the World in 80 Days1957 The Bridge on the River Kwai1958 Gigi1959 Ben-Hur1960 The Apartment1961 West Side Story1962 Lawrence of Arabia1963 Tom Jones1964 My Fair Lady1965 The Sound of Music1966 A Man for All Seasons1967 In the Heat of the Night1968 Oliver!1969 Midnight Cowboy1970 Patton1971 The French Connection1972 The Godfather1973 The Sting1974 The Godfather Part II197 5 One Flew Over the Cuckoos Nest1976 Rocky1977 Annie Hall1978 The Deer Hunter1979 Kramer vs. Kramer1980 Ordinary People1981 Chariots of Fire1982 Gandhi1983 Terms of Endearment1984 Amadeus1985 Out of Africa1986 Platoon1987 The Last Emperor1988 Rain Man1989 Driving Miss Daisy1990 Dances With Wolves1991 The Silence of the Lambs1992 Unforgiven1993 Schindlers List1994 Forrest Gump1995 Braveheart1996 The English Patient1997 Titanic1998 Shakespeare in Love1999 American Beauty2000 Gladiator2001 A Beautiful Mind2002 Chicago2003 The Lord of the Rings: The Return of the King2004 Million Dollar Baby2005 Crash2006 The Departed2007 No Country for Old Men2008 Slumdog Millionaire2009 The Hurt Locker2010  The Kings Speech2011  The Artist2012  Argo2013  12 Years a Slave2014  Birdman2015 Spotlight2016 Moonlight2017

How did U.S. mobilization for essays

How did U.S. mobilization for essays The attack on Pearl Harbor by the Empire of Japan on December 7th 1941 brought the U.S. into WWII in a military sense. All of a sudden it seemed that the economy took off and the depression was a thing of the past. The massive war industry brought sweeping changes to the areas of Government, Business and Labor. Labor is probably the area that got the biggest lift from U.S. mobilization. The massive unemployment rate from a few years before vanished. This was due to a need for workers in war factories and many were drafted into the military. In order to meet wartime production needs and to oversee the massive workforce, Roosevelt created the War Manpower Board. Using the WMB, Roosevelt lengthened the workweek to 48 hours while the war lasted. Afraid of crippling labor strikes due to the change, he also founded the War Labor Board. The WLB help secure labor rights by managing wages, securing the right of workers to bargain and saw to the safety of work conditions. Since the WLB protected the right of workers to join a union, union membership rapidly increased during the war years. The greatest benefit from the WLB came in 1943 when they decided that pay would increase to be in scale with the cost of living. Steel workers were the first to benefit when their pay received a 15% increase, which was determined to be the amount at which the cost of living had increased. Women also made giant leaps forward during this time. With a large number of men being drafted for military service, women filled jobs in factories that had been traditionally filled by men. Rosie the Riveter became a popular symbol of womens involvement in the war effort. In later years, feminist regret the fact that the opportunity to move the cause of womens rights further during this time was not acted upon. A general strike or organized organization could have really made a big impact, since women workers were so important to the war effort. ...

A Kings Duty

â€Å"Queen to D-6.† â€Å"Checkmate!† And I had won my first chess competition. Pride burst into me as I let out a guttural â€Å"Yeah!† I’d hardly practiced, and still won it. I hadn’t been expecting too, but I had. It was my lucky day. Immediately when I came home, I urged my parents to sign me up for some more competitions. I figured I should play in as many competitions as I can before my luck runs out. My parents asked if I wanted to take some lessons, but I declined. I’d won my last competition without much practice, and I probably shouldn’t shake that routine. The queen has always been my favorite piece. It’s versatile, and more importantly, it can get to its goal in one swift, effortless move. That’s why I dislike the King. It’s supposed to be the leader, and yet it’s endearingly slow. I don’t know what the inventors were thinking. I flinched as the bell rung. Thus began the first day of high school. I looked at my schedule and found the way to homeroom. They said the usual things about us having to work harder now that we’re in high school. â€Å"I’ll just do whatever it takes to get to an A,† I thought. Turns out I ended the year with grades that all roamed around the 89.5% range, which was the cut-off for an A. Some grades were a bit lower; some were a bit higher. I dismissed them, thinking I’d just work just a bit harder next semester and get all As. Turns out my grades just kept declining. And I hadn’t done too well in my chess tournaments either. I went into English class one school day feeling depressed about everything. I didn’t know why my luck had made such a bad turn. We were reading Macbeth, by Shakespeare, which was a book about a noble, named Macbeth, who stages a coup d’etat to usurp the throne. At first, Macbeth is a hard working, loyal person. He fights hard and dutifully in his wars and is compensated graciously by King Duncan. Then one day, after a meeting with some witches, Macbeth decides to stage a coup d’etat by killing the king. He does succeed in killing the king in one fell swoop, and does become king, but his mind is completely corrupted and he goes nearly insane. He also doesn’t live for long, as one of the king’s allies later succeeds in avenging Duncan by killing Macbeth. Something struck a chord with me. Macbeth had tried to attain glory through one decisive action of assassinating Duncan. Rather than staying loyal and fighting hard to attain glory, he took the ef fortless way to the throne, the easy road. Then, with a deafening noise, I realized that this was me. I was Macbeth. I was just like him. I always tried to take the effortless way into things, and almost always ended up stooped in failure. I couldn’t depend on luck to help me throughout the way. I needed to make a conscious effort to reach my goal, and to achieve more than my goal. I needed to be the king that slowly but surely arrives at his success.

Critique of a Public Speech or Presentation Example | Topics and Well Written Essays - 1750 words

Critique of a Public - Speech or Presentation Example The speaker is in white sweater and a dark coat, quite presentable to the crowd. It is cold from where he is, he said. He maintains enough eye contact with his audience. The camera pans back and forth from speaker to audience. The topic is "Why it is not second coming if Christ comes back to earth." It is organized through four general questions giving proofs that Christ was on earth even before he was born a human being. The voice is pleasant enough. He is a known broadcaster, debater, and now becoming a phenomenal blogger on biblical issues. In between takes, he makes a report about his mission in the United States, talking about social issues. He specifies the evil effects leading to genetically modified organisms (GMO) by showing on screen a very big rooster 10 times bigger than the man supposed to be in charge with it. The man carries on his hand a long string attached to the giant rooster. He laughs and laughs. The audience laughs with him. There is clear interaction. He tells a little anecdote. To illustrate that people do not have time for God, he tells about people not sleeping, not even standing up to answer the call of nature, just so one could gamble effectively. For God, however, he says, people think time should be very, very short if possible. The speech purpose is for the weekly spiritual feeding of God's people. It is to make them understand that when Christ comes back, it will not be the second time as he had been here before; he was with God the Father even before the world began. Those who are thinking it will be the second time are those looking at Christ as a mere human being. The speaker flashes on screen the false belief of the Church of Christ that it is the day of judgement when Christ comes back and that the earth will fade away. He uses their publication entitled Pasugo or "Messenger," then he tries to demolish their argument. His assistants amply supply him with audio visual aids. He uses a wide screen for a very large audience (Estimate: 40,000) scattered about the very large convention center in the Philippines. He uses artefacts in the form of documents, audio clips, still pictures, and video footages. As he exposes a false preacher, the false doctrines of the preacher are flashed on the screen as he does his analysis. The presentation style is that of a delivery of lecture with interactive part to check understanding, sandwiched throughout the two-and-a- half-hour session. It is not the usual one way sermon. The conversational type of delivery now and then is backed up with biblical verses flashed on the screen. The speaker asks questions which structures his lecture that is intentionally built for clear understanding. He speaks in a normal tone that is clearly heard with the aid of good acoustics. It is not true that it will be the end of the world when Christ comes, he says. There will still be 1,000 years. The just will rise from the grave, and those are alive who are also just will be caught up in the clouds when Christ comes (Thessalonians 4:16). This is a fulfilment of a prophecy, he says. They will be made priests and will reign for 1,000 years. As presented in Revelations 20:5, some will not resurrect until after 1,000 years. The earth will still be there. It will only be gone after the second death. (John 5:29). Now and then, the main representative reads

Strategic Marketing - Jot Company Case Study Example | Topics and Well Written Essays - 2500 words

Strategic Marketing - Jot Company - Case Study Example The number of toy companies that are in existence currently has meant that organizations have had to be creative in the way they approach this objective of expansion and one of the main activities that are involved in this agenda is marketing (Laermer & Simmons, 2007). Strategic marketing is an important part of the expansion plans of a company and requires conducting research and studies on the various issues that are affecting the company in relation to its activities and the nature of the industry (Kerin, 2012). This has to do with elements such as the direction that the industry is taking with regard to the current trends, the set up of connections and the established procedures that have taken over the last few years. By studying all these issues, a company is able to develop the most appropriate approach they can use in the achievement of their aim of growth of sales. Political Trends The political realm of the country has always been an influential factor in the operations of industries and the various companies involved. This means that their contributions in terms of their opinions and related policies that emerge from them have to be considered when a company is setting up its own policies and regulations that they will abide by (Kerin, 2012). One of the issues that can be highlighted in this area is the political landscape of the country because of the recent elections that have taken place. Elections often means the emergence of new individuals into the political arena and this usually comes with a change in the manner that factors such as the domestic and foreign markets are approached (Goldstein & Lee, 2005). This change will have an effect on the companies that are involved in these various markets and thus it is essential that an organization keep track of the happenings that take place during this period of time. The recent elections can be said to have affected the domestic and foreign markets in terms of a switch in concentration of the areas that are to be focused on (Kerin, 2012). The recent downturn in the economy has been a matter that the government has been trying to deal with and as a result many elected officials have focused on rejuvenating the domestic economy through the provision of new jobs and issuing of policies that assist in encouraging this. This has resulted in the officials urging companies to retain the various services and other job openings they are involved with within the country. In the case of Jot this has to do with the outsourcing of the manufacturing of their toys in a bid to create more employment opportunities

Lorillard Financial Performance Assignment Example | Topics and Well Written Essays - 1750 words

Lorillard Financial Performance - Assignment Example This article will focus on the 2011 annual report, by giving a review and analysis of the review according to the stated guidelines. Mission Lorillard’s mission is to supply their clients with the best quality menthol cigarettes (Lorillard, 2009). This is achieved by building capabilities and strong processes that support the strategized vision. This is also guaranteed from the commitment and passion portrayed by the employees and the general board members of Lorillard (Lorillard, 2009). The company also ensures that their staff members are able to provide the highest level of excellence through implementation of new strategic plans aimed at boosting the company’s sales. Lorillard Inc. also ensures that they maintain their retail market share through making more sales internationally, hence; marketing its brands (Lorillard Inc., 2011). Vision Lorillard has a vision of becoming the world’s leading company in the manufacture of cigarettes (Lorillard Inc., 2011). Th is can be portrayed from the continuously rising net sales, operating income and earnings per share. They also look into executing their core strategies and outperforming the underlying industry trends. Furthermore, their vision also entails the effortless geographic expansion of existing goods and the launching of new products that promote the company’s net sales. ... ities that support their strategic vision, protecting and growing their own menthol cigarette business and carefully pursuing close-in adjacencies (Lorillard Inc., 2011). All the three strategic efforts are aimed in achieving the vision of Lorillard Company. In addition, this helps them to ensure responsible Newport pleasure to all the adult smokers. These outstanding visions have enabled the company to maintain growth in the retail market. The Newport cigarette brand employs the strategy of protecting and growing the menthol cigarette business. Lorillard evidently challenged some of the unwarranted regulations and defended the brand’s freedom in actively operating in debates with the U.S. Food and Drug Administration (FDA) to respect their selflessness of menthol cigarettes. Lorillard also markets the Newport brand in Washington DC. Through expansion of merchandised programs, Lorillard was able to grow vastly with its main target being the adult smokers of Newport (Lorillard, 2009). Furthermore, Lorillard was able to achieve a record annual share and eliminated distraction after signing of a four-year labor contract with the union associates. An analysis from 2008 shows the brand’s growth from a mere 9.7% to 11.9% (Lorillard Inc., 2011). In pursuing close-in cigarette adjacencies, the Newport non menthol brand is brought into focus. It is evident that most of the efforts that the Lorillard Inc. focused on entailed expansion of the Newport brand. This is because the Newport brand makes up to 70 percent of the cigarette industry. According to the first year of Newport’s performance, the non menthol product performed extremely well. Nowadays, Lorillard offers the best menthol products in eight states, in the West. Moreover, they also make considerable profits from

Assignment4 Assignment Example | Topics and Well Written Essays - 500 words - 1

Assignment4 - Assignment Example This would make operations easier to use and thus manage more processing capabilities fast and easy. However, there exist barriers to building this technology, Quantum computers only run probabilistic algorithms, and the devastating part of classical calculations is that they cannot be accelerated on a quantum computer and the open problem, time. A molecular switch usually has a single molecule which can move controllably between two unwavering states. The trigger that switches the states can be a change in the chemical environment, or even light a change in temperature or an electrical current. They include Crown Ether Switches, Rotaxanes, Photochromic Switches and Nanoparticle Switches. Research has facilitated the production of single-molecule switches by manipulating the state of switchable molecules (Tian, Yang, n.d). The prospects for building a computer that uses this technology will occur when the emphasis of development will have to change to practical applications, to build Nano electronics, Nano processors and high-density data storage. A laser diode is made of a junction between a positive and negative semiconductor forming a p-n junction. There is also a lens to focus the laser beam, and a terminal to collect electricity. These semiconductors are incredibly reduced in size as they are structured in very thin slices of semiconducting material, and with careful engineering to form a perfect p-n unction. Examples a barcode scanner used in grocery stores and even supermarkets. Its advantages in transmitting information through fibre optics are that it, provides light amplification of the information being sent as well as help in providing gain and thus serve as gain media in the fibre optics that are a high output power. Yes, we are moving in the direction stated in the video, in that every information is available on the web use of digital media to

Business Letters Essay Example | Topics and Well Written Essays - 750 words

Business Letters - Essay Example We believe at offering the best services to our clients and thus we oftenly conduct an evaluation for the cleaners with the help of the clients they serve. We highly uphold integrity and so we encourage our clients to communicate directly to us in case of any misconduct from the employees. Further, we encourage our clients to communicate to our office before making any kind of payment. We also do not accept cash payments and thus encourage our clients to make cheque deposits to our bank account that is indicated in the brochure. Kindly inform me of availability of a vacant room in your newly constructed mall. Our business has been in operation for over ten years, with branches in many parts of the country. This has enabled us to serve customers from different parts. We have therefore been considering opening a new branch and we are hopeful that opening an office in your building will enable us serve the customers in the area that have not been able to access our services. It is our belief that our banking services will benefit even the newly opened businesses within the mall. We are willing to pay the set amount of rent and adhere to the set standards of payment. We considered security purposes also and arrived at a conclusion that the mall will be an ideal place for our new office. It will also be ideal due to the short distance from the mall to our headquarters thus reporting to the headquarters will be easier. We will also be in a position to advertise our services to a big number of people. Kindly contact us therefore for an availability of a vacant office and inform us of the appropriate time for us to come and check get more information about the terms of payment of rent. Thank you in advance. I would like to express our company’s interest of supplying pure drinking water to your office. Our company has been delivering water to the nearby offices for the past

Lorillard Financial Performance Assignment Example | Topics and Well Written Essays - 1750 words

Lorillard Financial Performance - Assignment Example This article will focus on the 2011 annual report, by giving a review and analysis of the review according to the stated guidelines. Mission Lorillard’s mission is to supply their clients with the best quality menthol cigarettes (Lorillard, 2009). This is achieved by building capabilities and strong processes that support the strategized vision. This is also guaranteed from the commitment and passion portrayed by the employees and the general board members of Lorillard (Lorillard, 2009). The company also ensures that their staff members are able to provide the highest level of excellence through implementation of new strategic plans aimed at boosting the company’s sales. Lorillard Inc. also ensures that they maintain their retail market share through making more sales internationally, hence; marketing its brands (Lorillard Inc., 2011). Vision Lorillard has a vision of becoming the world’s leading company in the manufacture of cigarettes (Lorillard Inc., 2011). Th is can be portrayed from the continuously rising net sales, operating income and earnings per share. They also look into executing their core strategies and outperforming the underlying industry trends. Furthermore, their vision also entails the effortless geographic expansion of existing goods and the launching of new products that promote the company’s net sales. ... ities that support their strategic vision, protecting and growing their own menthol cigarette business and carefully pursuing close-in adjacencies (Lorillard Inc., 2011). All the three strategic efforts are aimed in achieving the vision of Lorillard Company. In addition, this helps them to ensure responsible Newport pleasure to all the adult smokers. These outstanding visions have enabled the company to maintain growth in the retail market. The Newport cigarette brand employs the strategy of protecting and growing the menthol cigarette business. Lorillard evidently challenged some of the unwarranted regulations and defended the brand’s freedom in actively operating in debates with the U.S. Food and Drug Administration (FDA) to respect their selflessness of menthol cigarettes. Lorillard also markets the Newport brand in Washington DC. Through expansion of merchandised programs, Lorillard was able to grow vastly with its main target being the adult smokers of Newport (Lorillard, 2009). Furthermore, Lorillard was able to achieve a record annual share and eliminated distraction after signing of a four-year labor contract with the union associates. An analysis from 2008 shows the brand’s growth from a mere 9.7% to 11.9% (Lorillard Inc., 2011). In pursuing close-in cigarette adjacencies, the Newport non menthol brand is brought into focus. It is evident that most of the efforts that the Lorillard Inc. focused on entailed expansion of the Newport brand. This is because the Newport brand makes up to 70 percent of the cigarette industry. According to the first year of Newport’s performance, the non menthol product performed extremely well. Nowadays, Lorillard offers the best menthol products in eight states, in the West. Moreover, they also make considerable profits from

Business Letters Essay Example | Topics and Well Written Essays - 750 words

Business Letters - Essay Example We believe at offering the best services to our clients and thus we oftenly conduct an evaluation for the cleaners with the help of the clients they serve. We highly uphold integrity and so we encourage our clients to communicate directly to us in case of any misconduct from the employees. Further, we encourage our clients to communicate to our office before making any kind of payment. We also do not accept cash payments and thus encourage our clients to make cheque deposits to our bank account that is indicated in the brochure. Kindly inform me of availability of a vacant room in your newly constructed mall. Our business has been in operation for over ten years, with branches in many parts of the country. This has enabled us to serve customers from different parts. We have therefore been considering opening a new branch and we are hopeful that opening an office in your building will enable us serve the customers in the area that have not been able to access our services. It is our belief that our banking services will benefit even the newly opened businesses within the mall. We are willing to pay the set amount of rent and adhere to the set standards of payment. We considered security purposes also and arrived at a conclusion that the mall will be an ideal place for our new office. It will also be ideal due to the short distance from the mall to our headquarters thus reporting to the headquarters will be easier. We will also be in a position to advertise our services to a big number of people. Kindly contact us therefore for an availability of a vacant office and inform us of the appropriate time for us to come and check get more information about the terms of payment of rent. Thank you in advance. I would like to express our company’s interest of supplying pure drinking water to your office. Our company has been delivering water to the nearby offices for the past

Saving Time Essay Example for Free

Saving Time Essay Time management determines by the difference between successful and unsuccessful people. Successful people are able to balance the goals they wish to achieve and duties. And this success comes from their ability to their time optimally in light of their objectives. There are two types in our lives: Type I: A difficult time organizing, or managing how much time we spend in our basic needs such as eating, comfort, family relations and social mission. It is a time cannot use it a lot in what has been designated a degree of importance to keeping equilibrium in our life. Type II: Time that can be organized and managed to devote to work, our own lives. Can we take advantage of this time? Can we optimize our productivity? Before I give some advices for time management. I have to describe some of the reasons wasting time. Time wasting is defined as: all that prevents you from effectively achieve your goals. Planning: means the lack of goals and priorities, Overemphasis on priorities, leave the activity before the expiry of it, the lack of a deadline for the completion, trying to accomplish too much at one time. Organization: Disorganization Profile, do the job more than once, repeated efforts without result, the lack of clarity of the authority and responsibility, there is more than one president for one employee. Employment: Problems for staff, untrained staff and Non-appropriate, rehabilitation higher or lower than desired. Implementation: The desire to complete the work alone, a decrease in the level of stimulus, Inability to manage conflict. Control: The absence of regulatory standards, the absence of administrative efficiency. Communications: Lack of communication clarity vertical and horizontal, no organization meetings, misunderstandings. Decision-making: Postponement, Poor decisions. Humans are not able to organize their time without clear goals, plans and priorities. Planning is forward looking, work oriented . The future, that is, it begins with setting the access point, Then draw the way leading up to this point. Doing the work program (notebook) to achieve your goals at short (one year, for example) stating the business tasks and responsibilities that will accomplish, and the dates of the beginning and the end of completion, and timing of personaletc. Here are some points to help us develop saving time: -Type the reason that leads to the loss of your time. Number of problems usually caused by wasting time. Stop using fake excuses such as the need for more information. A day contains twenty-four hours and this is enough for others to manage large enterprises, but for some it is not enough to manage simple, taking advantage of the time determines the difference between success and failure. Success means achieving a balance between the objectives and duties required under the means available, and so through time management or other self-management. Concerning the time at work, there are many employees come to the meetings or the office just for wasting the time, and wasting other people’s time. Working too many hours, or be present in all meetings doesn’t justify the quality of work. According to Robert C. Pozen (June 15, 2012),’’be prepared to say no to requests that don’t matter ‘’ (Stop Working All Those Hours). And it is good to saving time if we: Decline meeting: means do not accept to be in meetings and explain the workload and request to see the meeting’s ones. Also delete emails: not all of them. But only keep and respond to the most important ones. Finally dial down the effort: means if we cannot say ‘’no’’ to a certain request, recognize that it may only require a B+ effort. It’s not easy to save time at work because there are some factors affecting time as: Pressure by superiors, Pressures of work on the part of subordinates, Pressure resulting from the nature and conditions of work, Pressure resulting from planning, Pressures resulting from organization, Pressure regulator. According to Alex Chris, (October 24, 2012), ‘’there are 9 ways to manage the time at work: -write in a piece of paper. -concentrate on the important activities -find productive time. -do not postpone things for later. -start a job and finish it without interruption. -delegate jobs to other people. -schedule a communication. -organize the office. ’’(www. manageyourlifenow. com). Sometimes we need rest and break to achieve the goal, so what we do is close the computer, close the phone, shut down the TV or anything that makes noise. Take a short nap. That gives more energy for every day. Also sleeping at night is better. What I understood from these ways is if we want to manage our time well, we have to look for efficacy and efficiencies. Efficacy: to perform work properly and reach the desired result. Efficiency: the performance of work in the right way and getting to the desired result, but with minimal effort, time and cost. we need to profit and Exploit marginal times, times between commitments and actions (such as: the use of the car, waiting at the doctor, travel, waiting for meals, expected visitors). We must know How we spend time, then decompose and identify times marginal, and develop a plan of operation to benefit them as much as possible. Also do not give up urgent for the things unnecessary. According to Cameron Chapman ’’bellow are sixteen tips to help us better managing our time: 1) Get organized. 2) Separate work Space from Everything-Else Space. 3) Take advantage of time management tools. 4) Set goals. 5) Set deadlines. 6) Plane Ahead. 7) Prioritize. 8) Delegate or outsource. 9) Optimize your processes. 10) Learn to say ‘’no’’. 11) Learn when you work beast. 12) Set regular working hours. 13) Don’t waste time 14) Avoid multitasking. 15) Take frequent breaks. 16) Maintain. ’’ Set deadlines are very important if we want to stop procrastination, so we can make a schedule with clear due dates then follow the calendar. We understand from these tips that Time is precious. Therefore, we must profit from time as well as we can, properly, and ultimately there are a few tips, as some scientists say helps us very wiling example: Focus on the target at all times , know our goal, be aware of our goal and then we will feel accomplishment when we complete each task, remember what seeks clearly in our mind, we will realize then that it is necessary to work hard to get things done. Also Keep our mental and physical health, it is necessary to do the best delivery systems and our time for a better life, it leads to good health and the life of the organization, we need for good health to enjoy the achievements should also be good. Nothing is more important than our health, keeping our self in good health gives us energy, endurance, and also makes us more open-minded and less tense, and exercise make us think better (Sports Life). Be an observer on our self, and the easiest way to develop self-motivation is to keep a clear vision of our goal all the time, the goal is the reason for doing what we do now, Always remember the goal, nothing is seeking to achieve, in order to give us the fuel needed to overcome the difficulties. References Article ‘’ stop working all those hours’’ by Robert C. Pozen, June 15, 2012. Harvard Business Review. 9 Ways to manage your time at work. By Alex Chris, October 24, 2012. www. manageyourlifenow. com Alex is editor-in-chief of manageyourlifenow. com SMASHING MAGAZINE: How To Find Time For†¦Everything! By Cameron Chapman, September 16th, 2009. www. smashingmagazine. com

Merger of mittal stell and arcelor steel analysis

Merger of mittal stell and arcelor steel analysis This case is about the merger of Mittal Steel Industry and Arcelor Steel Industry which was merged in 2006. This assignment covers the topics of change management and its theories. The case is related to Plan Do Check Act (PDCA) theory. The headquarters are situated in Avenue Da La Liberate, Luxembourg. The business of these 2 companies are served world wide after the merger. The Chairman of the companies is Laxshmi Mittal. These companies deal with many products such as Steel, Flat Steel, Long Steel products, Stainless Steel, Wire products, Plates. The companies not only provide these products in reasonable ranges but also provide good quality. Before the merger Mittal Steel Industry used to produce volume however Arcelor Steel Industry used to produce highest revenues. After the merger these companies became number one steel industry in producing values and revenues as well. The status of the revenue of this merged company in 2009 was US$ 65.11 billion and profit was US$ 118 billion. The operating income was US$ 1.678 billion in 2009. In further pages of this assignment the theories of change management are also related to the cases. TABLE OF CONTENTS Index INTRODUCTION MITTAL STEEL INDUSTRY MITTAL STEEL co. was formed by the merger of LNM HOLDING and ISPAT INTERNATIONAL.LAKSHMI MITTAL who is the CEO of the company, He and his family hold 88% of the company and its headquarter was in ROTTERDAM NETRHERLAND. The company was produced words largest steel in term of volume and also largest in turnover which merge in ARCELOR MITTAL. The company establish a meal stone in the steel world industry ARCELOR STEEL INDUSTRY ARCELOR was established in February 2002 by combining 3 steel making companies i.e. ARCERALIA [SPAIN], ARBED [LUXEMBOURG] and UNISON [FRANCE].In ARCELOR more than 104000 employees was working in 2006 over 60 countries. ARCELOR revenues were 40.6billion euros and its production was 53.5 million tonnes of crude steel. Their products were flat carbon steel, long carbon steel, stainless steel and steel solution and services. The ARCELOR steel and b MITTAL steel merge in ARCELORMITTAL steel in 2006. Now, ARCELOR MITTAL is words no. 1 steel maker company with the revenue of $ 105.2 billion a year. The company produced crude steel and production of crude steel is 116 millions tons per year. It produced 10% of steel in the world. The co. has more than 310000 employees in over 60 countries across 4 continents. The co. is leader in the global market in various fields which has automotives construction household appliances and packaging. Mittal steel was leader in steel industry in terms of volume whereas Arcelor steel was leader in terms of revenue. After merge it becomes highly fragmented steel industry in the world. This industry belong to steel market, it presence in Europe, Asia, America and Africa. It gives the global exposure to the steel industry. Now ARCELOR MITTAL is looking for high growth in Indian and Chinese market. Its also listed with the stock exchange of New York, Luxembourg, Paris Brussels , Amsterdam and Spanish stock exchange of Barcelona Bilboa. Change Management Theories PLAN DO CHECK ACT (PDCA) Plan-Do-Check-Act first developed by Walter Shewhart and it was popularized by Edwards Deming. PDCA  (plan-do-check-act) is a four-step problem-solving process typically used in  business improvement. Its also known as Shewhart cycle, Deming cycle, PDSA (PLAN DO STUDY ACT), PDCA (PLAN DO CHECK ACT). This Act is useful for change management. The PDCA cycle should be repeated again and again for continuous improvement in an organization. PLAN: To improve your operations first by finding out what things are going wrong (that is identify the problems faced), and come up with ideas for solving these problems. PROCEDURE- Recognize an opportunity and plan a change. DO: Implement the new processes. PROCEDURE- Taking small steps in controlled circumstances for execute the plan. CHECK: Measure the new processes and compare the results against the expected results to ascertain any differences. PROCEDURE- Review the test, analyze the results and identify what youve learned. ACT: Analyse the differences to determine their cause. Each will be part of either one or more of the P-D-C-A steps. Determine where to apply changes that will include improvement. When a pass through these four steps does not result in the need to improve, refine the scope to which PDCA is applied until there is a plan that involves improvement. PROCEDURE- Take action to improve the process Benefits of the PDCA cycle: This cycle can solve the problems, Project management, Daily routine management for the individual and team, Continuous development, New product development. THE CHANGE The merger was started from 27th January 2006 but it finalised on 25th June 2006 It Is valued at 26.8 billion Euros in dollar it was 33.5 billion which was 44% higher than initial offer 18.6 billion Euros MITTAL was the largest share holder with 45% stake in the merged entity. THE MERGER The change was necessary in the Steel Industry and the aim was globalization and consolidation in the Steel Industry. MITTAL defines the deal and set pace for the industry. In June 2006 MITTAL STEEL and ARCELOR reach an agreement to merge the two companies. The combine group which name formed was ARCELOR MITTAL and the head quarter established in Luxembourg. 2006 was a very exciting and growing year for MITTAL ARCELOR because in this year new milestone were achieved by both companies. The company was converted by two companies which lead the industry through mergers and acquisition. Change management was the merger was on the basis of ADHOC basis and it was run on temporary basis. After this the second step was not temporary basis now the ARCELOR adapted the merger and then the new company was formed with the name of ARCELOR MITTAL and it perform all the function of one company and now it leads the whole of the steel industry. ARCELOR + MITTAL = ARCELOR MITTAL ARCELOR MITTAL- BUILDING OUR COMPANY WITH THE NEED OF FUTURE GENERATION IN MIND. WHY CHANGES IMPLEMENTED The aim of company was to become largest company as both company were large but both was in competitor with each other but the aim of the company was to become no. 1 in the steel industry which was not easily possible for both of them individually. Companies want to achieve economy of scale. Economy of scale achievement is very difficult for both of the company. Every company wants to growth but various factor are countable in the way of it. So one of the factors was competition in different field thats why change was necessary for achievement of economy of scale. Steel demand was strong in 2006 in developing industry as the expert shows the relevant data about growing of it thats why one way growth was very difficult in steel industry so change was necessary in steel industry. Both are very strong MITTAL in terms of volume and ARCELOR in terms of revenue which attract to each other. Both knew about their strength and weakness thats why both knew what they are doing because this was the requirement of both of the company. So change is necessary and both companies want to adopt these changes in mutual way. This case can be related to the theory of Plan Do Check Act as following changes were occurred according to the theory: Plan- Both the companies planned to combine with each other as there will be profitable changes after the merger. Do- Both the companies tried to find out the situations of the company that how it can be profitable in the global market. They find out the scale of the economy as the achievement of economy of scale was very difficult for both the companies. Check- The companies checked both the status of the companies as steel demand was strong in 2006 in developing industry so the change was necessary and both companies want to adopt changes in mutual way. Act- Both the companies were very strong in their ways however they finally merged by analysing the future situation and status of the company in the market. They knew their strength and weaknesses so the merger was resulted successful. MARKET POSITION IN REGION AFTER CHANGE NO 1 NORTH AMERICA NO 1 IN WESTERN EUROPE NO 1 IN EASTERN EUROPE AND CIS NO 1 IN SOUTH AMERICA NO 1 IN AFRICA STRATEGIC PRESENCE IN ASIA ACHIVEMENTS AFTER CHANGES Operation of company achieve more than 20 countries The production of steel crossed 116 millions The annual production capacity is 130 million s tonnes Steel shipment produced approximate 110 million tonnes Revenue from shipment is generated 105.2billion US$ Company is announced 35 more acquisition The organic growth of company 20 million tonnes The company has unique capability in the steel industry in the field of R D ARCELORMITTAL GROWTH PLAN IN FUTURE In the shipment company will adopt five year plan in which 20% increase in 5 years It adopt growth plan 2012 and it called growth plan 2012 For 2012 company target focused on 131 million tonnes production Company strategy mainly focused on high growth market and low cost areas The growth plan in 2012 is approximately 75% which have done already or approved For a potential investment of 7billion US$ over 6 years. CONCLUSION WHY THE CHANGE WAS SUCCESSFUL The change management was a synergy change. It is related with the team performance. Both the companies want to work like a team so both were clear in their field thats why change management was successful in these companies. Together they brought iron, technology and marketing expertise which in past they were brought separately it becomes another change which follow both of the company they know their powers in their field so when they combined they use in the combined way and they also share their power in one way thats why change was successful. They follow the merger process which is adept at combining business. The merger process which is follow by many companies but right merger process is that which follow the right way in the right time with the right company. So in this way both company follow the same procedure of successful thats why the change was successful. Both of were knowing the growth of each other thats why they know what they have done and what they earn from this management change because they know where they stand and what they will be done so they know about change very well thats why change process they follow which made history in the steel industry. They was the best competition in the market thats why they knew very well strength and weakness of each other which made best connection with each other which made path for the successful change it shows both of the company leadership techniques for growing one. They have different quality of top level in both ways from the MITTAL point of view the volume they produced and from the ARCELOR point of view revenue they earn so both have unique but also powerful quality in their field which made change successful. Current Status: Total Assets US$ 127.7 billion (2009) Total Equity US$ 65.40 billion (2009) Employees 281700 (2009)

Grapes Of Wrath :: essays research papers

The Grapes of Wrath   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  John Steinbeck’s novel, The Grapes of Wrath, is a story that takes place during America’s dreadful period of depression. Due to misunderstanding the nature of the entire situation, Steinbeck writes this novel to shine some light on the people about the great migration westward. This novel portrays the life of the Joad family who go through the harsh struggles of poverty and migration. They are forced to leave their drought stricken land in Oklahoma, hoping to find work in California, which to them is the land of opportunity, but soon they find out the horrors behind the picturesque mask. In their quest to reach the promise land, the women play a very special role in which they are distinct and contribute something to the Joad family and to the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The most authoritative figure is Ma Joad. She is a very strong southern woman whom the whole family looks upon for support. Ma is a lady who is both strong mentally and physically. Her understanding is acknowledged by the rest of the family to be supreme. Of her emotional strength Tom says. “Her hazel eyes seemed to know, to accept, to welcome her position, the citadel of the family, the strong place that could not be taken.'; (95)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The family felt what Ma felt and let her emotions be in control. “And since, when a joyful thing happened, they looked to see whether joy was on her.'; (95) Because of this she kept strong. She always wants happiness for everyone in the family, that’s why she stays strong. Ma knew that if she were to weak the whole family would fall apart.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  She realizes that they have no home and that the only value and meaning in life is that which they derive from being a family. She keeps the two cars together so they will not be separated and she forces decisions to be made for the benefit of the family. She understands the inner need of each individual member. Ma is to the family as pillars are to a building; if the pillar is weak, the building will soon collapse when anything afflicts it. Even until the end the whole family eventually does fall apart, she still stays strong. It is not because of her weakness that the family falls apart, it is because she allows them to live their own lives according to the way they want to and does not restrict them.

A Moral Basis for the Helping Professions Essay -- Employment Careers

Our consideration of moral issues in the helping professions should go beyond decision-making in particular cases. We need a more basic set of moral attitudes that can provide the context for making these decisions, and which describe the sort of person the helping professional needs to be. The helping professional needs to be able to perform a large number of supererogatory actions. We can compare helping professionals to both saints and good parents. The work of Sarah Ruddick on the virtues that inform maternal practice can be of great help to us here. She characterizes the kind of emotional and moral attitudes that exemplify good mothers as preservative love. The attitudes that make up preservative love-humility, attentive love, holding and humor-share some common ground with the qualities of saints. The helping professional is in an unusual position in the sense that who he/she is has a strong influence on the efficacy of treatment. Morality in the helping professions needs to ta ke this into account. To be a good helping professional involves a commitment to develop into the right sort of person. The issue of morality in the helping professions is much discussed at present. Most recently, it has come up in connection with issues involving the abuse of trust in relationships of unequal psychological and emotional power. It is a good thing to raise these issues. From the clergy accused of abusing young people to therapists taking advantage of their positions to sexually or emotionally abuse their clients, actions which were formerly concealed through the vulnerability of the client and the authority of the professional need no longer be kept secret. However, this, along with issues such as involuntary incarceration and the u... ...ehavior are not immediately accessible to the will. To become a person capable of preservative love requires a strong desire to do so and a willingness to do what is necessary to develop into the sort of person who can manifest preservative love. We cannot become unselfish, humble and attentive in the same way that we can decide to follow a moral rule. We require both education in virtue and transforming self-knowledge. Notes (1) Sarah Ruddick, "Maternal Thinking" in Mothering: Essays in Feminist Theory, ed. Joyce Trebilcot ( Rowan and Allanheld, Totowa, New Jersey, 1983) p. 240. (2) Ruddick, op.cit., p.213 (3) Ruddick, op.cit., p. 217 (4) Ruddick, op.cit., p. 223 (5) See Bonnelle Strickling, "Self-Abnegation" in Feminist Perspectives: Philosopohical Essays on Method and Morals, ed. L. Code, S. Mullet and C. Overall (University of Toronto, 1983).

Enabling various

It has brought people closer together by enabling various forms f interpersonal communication, notably e-mail, instant messaging, video conferencing, and social networking. And it has allowed consumers to purchase virtually anything at any time, while providing producers with direct access to a wide range of markets. Furthermore, the Internet Is a bustling industry, spurred by entrepreneurship and supported by a variety of Industries and large enterprises. Online productivity tools and communications advancements provide benefits to almost all enterprises and governments.The Internet has helped governments to broaden their services to citizens and improve their delivery. In a very short period, it has become difficult for most of us to imagine a world without instant and continuous access to the Internet. Series in which we examined the Internet's impact on a group of developing countries that have both the scale and the dynamism to become significant players on the global stage in t he near future (see Online and upcoming: The Internet's impact on aspiring countries, McKinney & Company, January 2012).It also builds on our earlier assessment of the impact of the Internet on the advanced economies and several large developing economies, such as China, Brazil, Russia and India (see McKinney Global Institute, Internet matters: The Net's sweeping impact on growth, Jobs, and prosperity, May 2011). As an ongoing body of work, our view of the Internet's impact on India is evolving. The insights and conclusions presented in this report are refinements of our earlier multi-country work, based on an in-depth assessment of India-specific data and multiple expert interviews in India.As data sources improve and the body of knowledge relating to the Internet expands in India, we look forward to continue to evolve our perspectives. Our research focuses on the way the Internet affects Indian's economy currently, and TTS potential to do so in future. In our attempt to understand the impact of the Internet, we focus on how economic growth and prosperity have been affected; we also seek to discover how individuals, entrepreneurs, enterprises, and public sector entities have been transformed.In addition to assessing the Internet landscape and its impact on the various groups of participants, we examine the potential for India to utilize the particular strengths of its economy to enable businesses and individuals to derive greater benefits from the Internet. We do not offer prescriptive policies, but Ochs on opportunities and possibilities for India to accelerate its efforts to capture the Internet's benefits.This is an independent McKinney & Company report that draws on various sources: research from Muckiness's Technology, Media, and Telecoms Practice; information from academic and public sources; research conducted with Google; and work from the McKinney Global Institute (MGM'), the business and economics research arm of McKinney & Company. Without the cont ributions of the academics and researchers who are cited throughout the report, our effort would not have been possible.To understand the trends in Internet activity in India versus other countries, we relied on several analytical approaches: (1) we constructed macroeconomic analyses for India, taking into account data related to Internet expenditure, Internet usage, the infrastructure, and various other environmental enablers of the Internet; (2) we conducted microanalyses of various Internet ecosystem participants and user groups, using publicly available data and interviews with company chief technology officers (Cots); (3) we surveyed about 550 small and medium-sized enterprises (Seems) inIndia; (4) we utilized data from Muckiness's proprietary Digital Consumer surveys in India in 2010 and 2012; (5) we constructed a forward-looking view on the potential size of the Internet user base in India; and (6) we conducted thought experiments to behavior could shape the Internet landscap e. To test our conclusions, we interviewed industry experts in India and asked academics to review our findings. As a result, we are confident that the findings are directionally robust, despite the challenges of limited data availability.However, there is a clear need to conduct further research ND analysis on the basis of enriched sets of data, given the growing importance of the Internet and its transformational impact. The project was led by Chanced Misbranding, a McKinney principal in Bangor, and Ann. Mammogram, a senior fellow at MGM' in Iambi, along with Noshing Kaka, managing director of McKinney in India, James Monika, a McKinney and MGM' director in San Francisco, Michael Chug, a senior fellow at MGM' in San Francisco and Jacques Bugging, a McKinney director in Brussels.Malcolm Gomes managed the project team of Chums Gain, Million Speaker, and Emmanuel Thomas. We are grateful for the review, challenge and advice provided by our academic advisers for this research: we thank Martin N. Bally, the Bernard L. Schwartz Chair in Economic Policy Development at the Brooking Institution, and Rakes Moan, professor in the Practice of International Economics of Finance, School of Management, Yale University.We are also grateful for the insights of Raja Amanda, Betsy Massively, and Armament Sings at Google. The authors would like to acknowledge Muckiness's researchers who made significant contributions to the fact base: Shirr Guppy from MGM' Economics and Durum Vary from Muckiness research and information network. Finally, we offer special thanks to the industry experts we interviewed during this project.For their perspectives on the evolution of the Internet landscape in India we thank Sunnis Abraham, Director of the Centre for Internet and Society; Raja Katharine, Director and Chief Executive of ‘CRIER; Some Imitate, President of MASCOT; and Sub Ray, President of the Internet & Mobile Association of India. For their insights into the Internet-related inves tments of their enterprises and the prospects for Internet innovation in India, we thank the many Cots and technology company executives we interviewed. All references to specific companies in this report come from public sources.Our aspiration is to provide facts and analyses to better understand some of the most important trends that are shaping the Internet in India. We hope our findings will enrich the dialogue about the ways that businesses, policy makers, and innovators can accelerate Indian's Internet transformation. Principal, McKinney & Company Bangor Senior Fellow, McKinney Global Institute Iambi Managing Director, India, McKinney & Company Director, McKinney & Company, and Director, McKinney Global Institute San Francisco San FranciscoJacques Bugging Director, McKinney & Company Brussels 1 billion Internet users in 30 aspiring countries? half of the global tally of Internet users 120 million Internet users in India: the third largest user base in the world Across seven as piring countries the average number of Internet users for every 100 people is 3410 compared to in India The average number of fixed broadband subscribers for every 100 people across the seven aspiring countries is 7 1 Our illustrative subset of seven of the â€Å"aspiring† countries, I. E. , Argentina, Brazil, China, Malaysia, the Philippines, South Africa, and Vietnam. 1. % average contribution of the Internet to GAP across all aspiring countries, versus in developed countries 3. 4% contribution of the Internet to Indian's GAP, amounting to $30 billion $12 billion average estimated consumer surplus associated with Internet usage across the seven aspiring countries, versus $9 billion Average international bandwidth capacity for every 10,000 people across the seven aspiring 28 Mbps 6 Mbps Contents Executive summary Indian's Internet landscape Economic impact of the Internet 18 Indian's Internet ecosystem 25 Impact on principal user groups 29 A vision for broad-based Internet i nclusionAppendix: Methodology and approaches Bibliography 53 The Internet today connects more than two billion people worldwide. The Internet already has immense impact on the global economy, contributing an estimated $1. 7 trillion, or Just under 3 percent, of global GAP in 2010. 1 Yet half the number of Internet users lives outside the advanced economies, often in countries that are quickly developing, have significant economic potential and are socially and culturally diverse.India has about 120 million people online today and offers a striking example of the Internet's growth potential. India is adopting the Internet at a much more rapid pace than advanced economies and even many developing economies, yet 90 percent of its population is currently not connected. This report assesses the impact of the Internet on Indian's economy, estimating its impact on GAP. Looking beyond that, we measure the Internet's broader impact in terms of consumer surplus and the development of Internet ecosystems.We also look at the ways in which various participants have benefited from the Internet already. We measure Indian's environment for e-commerce and entrepreneurship, and we analyze in detail the impact of the Internet on its small and medium-sized enterprises (Seems). Finally, we assess the potential for the future impact of the Internet and what it would take for India to bring this potential into being.As a basis for comparison, we use a set of 57 middle-income developing nations, and some populous but less-developed nations; these collectively constitute 91 percent of world GAP. Thirty of these countries are what we call â€Å"aspiring countries,† defined as having the scale and dynamism to fuel economic performance in the global economy while driving significant domestic Roth and offering prosperity to their own citizens. These aspiring countries have a collective GAP of $19 trillion, or 30 percent of global GAP.We focus our comparisons with India more closely on an illustrative subset of seven of the aspiring countries: Argentina, Brazil, China, Malaysia, the Philippines, South Africa and Vietnam. Of the set of more than 20 developed countries in our database, we focus our comparisons on five: Germany, South Korea, Sweden, the United Kingdom, and the United States. Our report offers seven key findings concerning the impact of and outlook for the Internet in India: 1.Indian's base of about 120 million Internet users is currently the third-largest in the world. Though Indian's users spend less time online per capita than users in developed countries, their pattern of online behavior is rapidly converging. The Internet's role in communication, social networking, and informing and influencing Indian's consumers in categories such as apparel, books, financial services, and travel is already comparable with that of developed countries. 2.India is likely to have the second-largest user base in the world, and the largest in arms of incremental growth, with 330 million to 370 million Internet users in 2015. Given current downward trends in the costs of Internet access and mobile devices, India is on the verge of an Internet boom. In an evolution pattern unique to India, users who access the Internet only through a mobile or tablet device will constitute around 75 percent of new users and 55 percent of the aggregate user base in 201 5, leading to increasing demand for content that is optimized for a small screen. . India has the potential to double its economic contribution from the Internet in the ext three years, from 1. 6 percent of GAP at present to 2. 8 to 3. 3 percent by 2015. Despite the large current base of users, the Internet currently contributes a modest 1. 6 percent to Indian's GAP, in line with 1 For a detailed account of the Internet's contribution to GAP in several developed and aspiring countries, see Internet matters: The Net's sweeping impact on growth, Jobs, and prosperity, McKinney Global Institute, May 2011. Most aspiring countries. This could grow to 2. 8 to 3. 3 percent by 201 5 if India achieves its potential for growth in the number of Internet users and Internet genealogy-related consumption and investment over this period, increasing the Internet's contribution to GAP from $30 billion today to nearly $100 billion in 2015. This would make the Internet-related economy larger than the education sector and as large as the health care sector, in terms of share of GAP at present.Currently, Indian's information and communication technology (ACT) exports are the most significant component of the Internet's impact on GAP. But private consumption, 4. The impact of the Internet in India is constrained by current gaps and obstacles in the Internet ecosystem. While India scores well on the availability of human and financial capital, it rates poorly on Internet infrastructure, Internet engagement, the e-commerce platform, the ease of Internet entrepreneurship, and the impact of e-govern ance.On most indicators of the strength of the Internet ecosystem, India ranks in the bottom quartile of our comparison set of 57 countries. 5. Although the Internet ecosystem is becoming more vibrant, the benefits have been relatively concentrated. Indian's Internet start-ups are scaling up through creative adaptations to overcome infrastructural and systemic bottlenecks. Yet, while large enterprises have gained from their early adoption of the Internet, there is scope among individual consumers, Seems and the government sector to significantly increase engagement.Today, Indian's measurable consumer surplus from the Internet is estimated at $9 per user per month, at the low end of the range for aspiring countries ($9 to $26) and well below the range for developed countries ($18 to $28). Even by 201 5, with overall Internet penetration likely to reach 28 percent, rural penetration is likely to be Just 9 percent. 6. India can achieve broad-based Internet impact by aiming for the digi tal inclusion of nearly 40 percent of its population, to reach a user base of 500 million by 2015, rather than the likely target of 330 million to 370 million.Most of the additional 150 million to 160 million users would be individuals and small businesses in semi-urban and rural parts of the country. Extending Internet access to these segments of the population, and promoting the usage of many more online services, would enable India to derive much more of the intended benefits from government programs of inclusive growth in employment, education, health care, nutrition, and financial services. Concerted actions by policy makers and businesses in five areas can help India achieve an inclusive Internet transformation: reduce the cost of Internet access across devices, content and applications; increase access to low-cost, high-speed connectivity in rural and semi-urban India beyond the top cities; promote widespread digital literacy through the introduction of devices and content ta ilored to the local context; devise Internet applications in new areas such as agriculture, health care, education, energy, utilities, and public information; and create a more favorable business environment forInternet entrepreneurs to support rapid innovation. 1. Indian's base of about 120 million Internet users is currently the third-largest in the world, and the pattern of online behavior is rapidly converging with that of users in more developed countries Indian's large economy, with its young and increasingly urbanize consumer base, offers strong growth potential for Internet usage.Weak infrastructure has kept Indian's Internet penetration low; at 10 percent, it is much lower than the average of 40 percent across aspiring countries. Even so, with about 120 million people online in 2011, India is the third-largest Internet user base in the oral. Internet users in India spend 20 to 25 hours online per month, about the same as their counterparts in Latin America, but only a quart er of the amount spent by those in Asia Pacific countries such as China and Malaysia.However, the time spent on the Internet per user in India rose 24 percent from 2010 to 2012; more online transactions and entertainment, grew more rapidly than reading and browsing. The share of Indian digital consumers who use online media for search, awareness, and research to purchase products is already high across multiple categories: in apparel (26 percent), travel (51 percent), books (36 percent), and uncial services (30 percent), the proportions are comparable with those in Germany, Japan and the United States. 2. India is on the verge of an Internet boom with a projected user base of 330 million to 370 million by 201 5, which will be the second largest in the world, and the largest in terms of incremental growth Indian's current Internet user base of about 120 million is likely to nearly treble by 201 5, and will thereby account for approximately 12 percent of the global total (Exhibit El). The projected growth in Indian's Internet users, an additional 230 million or so between 2011 and 2015, is likely to be the sights incremental growth in the world. In recent years, Indian's rate of growth of Internet users has been faster than that of many aspiring countries?for example, Malaysia's Internet user base grew 1. 8 times from 2005 to 2011, and South Africans grew 1. 9 times, while Indian's grew more than 5 times. Indian's Internet revolution is being shaped by telecoms players' strategies to reduce cost of access.Smartened costs are falling rapidly as players achieve scale economies, while the proliferation of G/G services in India is likely to reduce connectivity costs and overcome the challenge of limited fixed-line connections. As a result, nearly 75 percent of new users and more than half of Indian's base of Internet users in 2015 is likely to be mobile-only subscribers who will use Internet-enabled devices. By contrast, mobile-only users are likely to constitute a m ere 10 to 15 percent of the market in Indian's regional counterparts, China and Malaysia.Indian's Internet market is therefore likely to require a unique approach to content and application design. Mobile-based users will demand limited textual content and more audio-visual content because of the small screen size of their devices. Furthermore, it will become essential for entrepreneurs and innovators to make their applications or services compatible for users with a basic mobile device, in order to target those in the rural population who might not be able to afford a sophisticated smartened.